Art, Agricultures and Rural EnvironmentYear 2011
In 2011, Campo Adentro – Art, Agricultures and Rural Environment - commissioned Off Limits the communication campaign of its project for artistic residences and exhibitions. Our team was responsible for defining and implementing fully the campaign, taking over the communications consultancy, defining and implementing the communication strategy of the project, preparation of press content (press releases, announcements, dossiers...), the negotiation of appearances in the media, personalized attention to inquiries and requests from journalists, sending and tracking press material, the collection and organization of the clipping generated (offline, online, radio and television) and the final evaluation of the press campaign quantitatively and qualitatively.
The project Campo Adentro – Art, Agricultures and Rural Environment – is a forum for bringing together farmers, intellectuals, rural development workers, government officials, curators, artists and art critics to develop between 2013 and 2013 in different phases, which seeks to open a space of reflection on the rural environment through contemporary art. The first phase consisted of an International Conference held in October 2010 and which defined the approaches and objectives of the project. During the second phase, through a program of artistic residencies, in practice seeks to contrast the views expressed during the symposium. Finally, the third and fourth stages consist of a statement of the projects developed during residences and a publication.