In 2012, in parallel with the implementation campaign in traditional media, the Community of Madrid commissioned Off Limits to design the strategy and execution of a series of promotional activities in social media

Off Limits was responsible for the revitalization of the Culture profiles of the Community of Madrid in Facebook and Twitter, offering information on current works and participating companies, stream flows, best releases, news and press reviews on the festival, advances in programming and links to videos, excerpts of pieces, photographs and profiles of participating artists. In parallel, raised a number of special actions of revitalization, such as broadcast streaming media meetings through Twitcam and managing of an online course due to attract followers through a Easypromos application in Facebook.

Photo: 'Körper' © Bernd Uhlig