International Festival of Performance Art of Madrid

Years 2009 to 2011

For three editions, from 2009 to 2011, Off Limits, as well as hosting part of the program of the festival in its space in the Madrid area of Lavapiés, was responsible for defining and managing integrated communications campaign for Acción!MAD – International Festival of Performance Art of Madrid.

Among the tasks performed by the Off Limits team are: communication consulting, designing and implementing the communication strategy of the project, documentation and development of press contents (press releases, announcements, dossiers…), negotiating of appearances in the media, personal attention to inquiries and requests from journalists, sending and tracking press material, organization of photographic passes and meetings with the press, collection and organization of the clipping generated (offline, online, radio and television) and the final evaluation of the press campaign quantitatively and qualitatively.

Since 2003, Acción!MAD – International Festival of Performance Art has been established as an annual event that provides de public of Madrid a broad and deep perspective of a an independent and autonomous genre governed by its own space-time rules that always seeks to cover a broad geographic spectrum, showing different generations of artists and different sensitivities, paying special attention to the work of women, whose contribution to the world of performance art has been and still is enormously important, fruitful and original.

Photo: 'Atropos' by Nezaket Ekici © Stefan Erhard